Book review: Jab Jab Jab Right Hook, Gary VaynerchukAn interesting title for a very interesting book! The subtitle is perhaps more telling: "How to tell your story in a noisy social world".
Those of you who are actively involved in social media marketing probably know of Gary Vaynerchuk. Previously a wine expert, he gained great traction using email marketing and later YouTube. He then realised his skills and passion lie in social marketing, and set up VaynerMedia.
The book Jab Jab Jab Right Hook is a great tool for anyone looking to build a successful social campaign. Vaynerchuk gets it. What is great is that in the rapidly changing world of social media, his advice is not limited to the platform. He covers the basics - what to do and what not to do - using real life examples.
Trust me, this could be one of the best investments that you make in your marketing spend this year!
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World