Examples of Quantitative Market ResearchIn my mind, quantitative data is inherently valuable as it can be verified, and is not subject to personal bias in any way. The problem with obtaining qualitative data is that quite often, the data that you’d like to have is not publicly available, and certainly wouldn’t be shared with potential competitors!
Bearing this limitation in mind, I’ve listed some examples of data that you might look to obtain, split between data which is easy to obtain, and data which is desirable but difficult to obtain.
Examples of publicly available information
Historic financial performance (as published by Companies House)
Footfall outside the premises
Length of trading
Examples of information that is sometimes available
Number of customers
Number of staff
Square footage of premises (if previously advertised by the managing agent on sale)
Rent payable on premises
Examples of information that is hard to obtain
Breakdown of financial results
Breakdown of marketing spend and marketing activities
Cost of sales