Meet Carl Reader - Author of The Startup Coach

Posted on 9th February 2016 at 4:10pm by Carl Reader in Press Coverage

Originally posted on

This week, we are delighted to introduce you with Carl Reader, talented accountant and director of D&T Chartered Accountants, but also the author of The Startup Coach.

Read our Q&A below.

What has been your career so far?

I left school very early, originally to start an apprenticeship in a hairdressers. In truth I was directionless and was simply looking to escape the education system. I returned to take my GCSE’s, then started working in an accounting practice.

Through a combination of luck and hard work, I now co-own one of Swindon’s leading firms.

How did you start writing?

Writing has always been a passion of mine, and writing a book had always been on my bucket list. What I didn’t realise is that it would be a book published by one of the world’s biggest publishers!

What experience did help you to write The Startup Coach?

It’s a combination of my own experience in running a business, together with the shared experiences of the thousands of business owners I’ve helped along the way. Business is largely common sense: most seem to have a vested interest in over complicating it. I’ve tried to take management theory and complex models, and translate them into plain English.

What are the best tips that you give to startups?

Just do it! Many get stuck in a planning loop. They dream, they draw out big plans… but the execution isn’t there. Anyone can become a spreadsheet millionaire, the real result is in actually making that spreadsheet happen.

According to you, what hurdles do startups need to overcome in order to succeed?

The biggest hurdle is often the mindset of the entrepreneur. Most have some form of limiting factor built into their psyche. Until that is gone, the business will always be limited by its owner.

What does networking mean to you? What do you think about it?

So, many people approach networking with a view to selling ‘at’ other attendees.

Networking is simple: people do business with people they like and trust. It’s not about wearing flashy suits, it’s not about handing business cards out like confetti, and it’s not about numbers. But – it’s also not just a ‘free breakfast’! There has to be a purpose. Build rapport, prove yourself, and eventually you will find your network of contacts expands.

What do you do for fun?

Business, writing and speaking seem to take up most of my life!

Outside of that, the best time I have is with my family. I do try to sneak in watching some football and boxing when I can though!

If you could meet someone of your interest (dead or alive) who would it be and why?

Great question! Probably the Prime Minister (whoever is in post at that time). I’d love to know what makes the man (or lady) tick, how they can be on the job 24/7 when so much depends on them whilst still remaining decisive and composed, and how they deal with such public scrutiny and suspicion.

What is your best anecdote?

There’s too many! Follow me on Twitter @CarlReader and you’ll see!

Do you have any upcoming news that you would like to share with us?

I possibly have some huge news, but until the deal is done I can’t share! So, I have to stick to the news of my upcoming book: The Franchising Handbook, which is also published by Hodder and is due for release in Summer 2016.

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