The word 'influencer' brings so many bad connotations with it. It makes us think of TOWIE or Love Island, hopping from protein shakes to pizza in 2 Instagram posts.
Influencers don't work for b2b propositions. I do.
I've worked alongside selected partners to help them communicate their message to the small business market. For example, I worked with a US $75bn corporate to help them reach several targetted sections of the market, through the use of broadcast media and written communications. I've helped a JPY ¥578bn electronics manufacturer through social media amplification and the use of my personal brand. I've worked with perhaps the most well known automotive company and helped them share how they are supporting their community of customers and drivers. And I've worked with a household name, multinational financial services company to help them provide education and inspiration to their small business customers.
I'm no "insta babe", but I have the eyes and ears of current and future business owners.
There are a few rules that I always stick to:
1. I must be a customer or advocate of your brand before recommending it to others. I won't do it just on the receipt of a 'freebie' - instead, I will only work with a brand for whom I'm prepared to put my hand in my own pocket for.
2. I must truly believe in your product or service. That goes without saying.
3. If I'm working with one of your competitors, I can't work with you. It's not right. I'll let you know straight away if this is the case, so that we don't waste each others time.
4. We need to be a natural fit. I'm not everyones cup of tea, and you probably aren't either. If we hit it off, and can create some cool stuff together, then let's go!
I don't just post a few social media posts online. For me, that's the sign of a transactional relationship and the whole world can see that. Instead, if I work with a brand, I prefer to have a deeper connection with them. I work with them to understand who they are trying to reach, why they are trying to reach them, and what outcome they are looking for (hint: it's rarely 'buy my stuff' at that stage - so an affiliate link doesn't do the B2B relationship justice - they want to love you first). I then work with them to map out a campaign, ensuring that the activity is aligned with the desired outcomes.
As you can imagine, no two corporate is the same, and so I have no fixed way of working with brands - please don't expect a template rate card! Instead, I will work with you to create something unique that can help build and maintain your presence in the small business market. Whether it's social media amplification, content creation, community engagement, display advertising, broadcast advertising, media commentary or something else. We can create some magic together. Let's see what we can do.