someone real businesses trust.

Carl doesn't just serve templated quotes. He produces content and works on initiatives that weave together his hard-fought experiences alongside the needs of the small business community.

Carl was invited to advise at a House of Lords Roundtable on fintech policy, was named in the City AM Top 100 UK Entrepreneurs, the Smith & Williamson Power 100 top 25, and the Accountancy Age 35 Under 35.

01   Influence beyond social media

Books with major publishers. Speaking on global stages. Appearing in the national press, TV and radio. Carl's reach is built on credibility, not chasing the algorithm or dancing on TikTok. When he talks, people listen.

02   Plain-English storytelling

From giving hands-on advice about the finances of real business owners for Sage, through to broadcast days with Mercedes; we do campaigns that translate corporate messaging and jargon into stuff that small business owners actually care about.

03   Outcomes, not impressions

Real engagement, real shifts in brand perception, real reasons for the partnership to exist. We don't focus on vanity metrics. We focus on shaping the narrative.

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As at 24 May 2026.

Carl worked with American Express across a number of campaigns; including a print piece to celebrate Shop Small, a podcast in relation to the late payment culture in the UK, a number of small business advice videos, and even participating in a game show.

Carl was also invited twice to speak to the internal teams at American Express to help them understand the wants and needs of small businesses.

The focus of this was to help shift the perception of American Express from being an "exclusive club for big business" to a brand that can help even the smallest of businesses.

Following a deep dive with the team around routes to market, Carl supported and syndicated the "Business Barometer" research collated by Mercedes-Benz Vans, which culminated in a broadcast day at Markettiers.

The campaign focused on the van driving community, and allowed the brand to weave in messaging around the technology that allows small fleets to compete with the big name couriers. Their vans aren't just boxes on wheels, after all.

Delivered by Carl through a range of interviews, the campaign both celebrated their community whilst also tying the brand into the research, without any direct "buy my stuff" connotations that could have arisen had a senior exec been put forwards.

Carl was part of a long running content series aimed at the small business community, both on social media, through longer form content, and of course in real life.

From TikTok videos through to interviewing famous cricketers at The Hundred, Carl used his insights into the small business world to create moments that resonated with the brand's target audiences.

A highlight of this campaign was the Sage Money Diaries, a raw look into the finances of real business owners, followed by Carl's trademark "straight talking" reaction and advice.

Carl has worked on a number of other campaigns, including creating a video for the Department for Education, long form content creation for Vodafone Business and Smartvault, broadcast syndication and press releases for Intuit in relation to Making Tax Digital, podcast reactions for Toptal, and so much more.

If you are a brand doing good in the world, who are attempting to reach those in the small business, franchising or accountancy spaces, speaking to Carl should be top of your to do list.